LOCAL INTERNET MARKETING
The Internet provides many ways and many sites to market locally. Search engines use geo-targeted data to get relevant results for consumers and a surprising number of businesses do not take advantage of this and many businesses have their local data incorrect on websites without even knowing it. There are also many review websites and businesses are not always aware that their business has been reviewed, while there is not much a company can do about bad reviews at least with the knowledge a decision can be made regarding policy or even just to reply to the consumer with the hopes of resolving the issue.
Copper Abstract will claim or add your business listing to all of the websites listed below that apply to your business, websites do come and go along with changing their business model so this list may be modified from time to time. So you might be asking “Why Local? or Why these sites?”, well for some searches it can be very hard to get to the first page of the search results but local results are much easier to rank for.
Search engines like Google aggregate data for their own local listing from some of the other sites. Google local based searches are estimated at about 24% according to Chitika (Oct 2012). Bing local based searches are estimated at 28% by Chitika and Yahoo at about 25%. These sites while not huge by themselves, together total about 150 million searches per month. yea wow!
|Patch||Best of the Web||CliqSearch||Chamber of Commerce.com||USCity.net|
|Yellow Page City.com||American Towns.com||8coupons||Factual||AirYell|
|White & Yellow Pages||411.com||Switchboard||PhoneNumber||Bing Local|
Local Review Site Monitoring
We can access many of these sites from our dashboard and monitor appearences in searches, reviews, click throughs to your website and can even set up website call tracking (call tracking is for an additional fee).
We take this a step beyond just getting the listings we get reviews on websites that showcase great customer service or anything else you have to offer, these reviews increase the placement of your company within many of the websites.
Larger Scale Social Media Monitoring
We can run monitors to analyze sentiment across many platforms that are used and this information can be used to help in product developement, location choices, product launch and even after product launch to understand the users reviews, likes and dislikes. We can even manage the monitors to adjust for unforseen factors that may arise later, we run a totally dynamic program.